From Discovery to Launch

In business, discovery is the part of a project’s developmental process in which the team reflects on which resources you already possess, which still need to be obtained, and what needs to happen in order for you to meet your project goals. In essence, you’re planning. During discovery, you’ll learn about what you do and do not have and whether this assists in (or prevents you from) completing the project.

What do discovery and planning entail?

Planning your project’s strategy isn’t as simple as it sounds. Brainstorming sessions are a useful tool in your discovery and planning stage, but without proper direction, your team risks hyper-fixating on a single element of your project’s scope or, conversely, taking on an overly-ambitious vision. In striking a balance between your wants and needs, and by adjusting the lens with which you view the extent of your project, you’ll create a strong foundation to build upon.

Discovery and planning offer insights and enable your team to set expectations. It’s a strategic step used by top organizations from a project’s outset to bring stakeholders together to improve communication and transparency. We’ll speak with all collaborators to glean expectations and research the current state of business. Your consultant will guide your team through the research process, defining KPIs, requirements, and potential pain points.

Discovery and planning involves a qualitative and quantitative approach to develop your project’s optimal strategy. When finished, your team will have a project roadmap that will lead you to your end goal(s).